Pay it forward

At the core of our business are parents. We know that raising little people is really tough, so every parent should have the support they need when they need it. Because of this we look to empower parents where possible.

All the items in our gift boxes are sourced from a fellow parent and equally, for every 10 boxes sold 1 box of mum & baby personal care essentials is donated to a family that really needs it. By giving parents these resources and information, we hope to give every baby in South Africa a chance to reach their first birthday a little healthier.